The desire of the owner of a property for sale is to choose the right broker. However, many times this decision is confused with choosing the highest possible price for the property.
The highest possible price is an important goal of every owner, however, his main goal always remains to achieve the sale. It is clear that only if the transaction is completed, the reasons that led him to decide to sell will be fulfilled. If in the end the sale does not take place or is delayed for a long time due to initial overvaluation, no problem will be solved.
On the contrary, even more may be created.
So can we choose a broker based on the price he will give for our property?
This question involves the two most important decisions that must be made before the sale, which are:
1. Choosing a broker
2. Determining the asking price
The above choices are independent of each other and are made with different criteria each.
Choosing a Real Estate Agent based on the asking price is a common mistake that homeowners make.
Ask yourself:
· What would you do if a real estate agent offered you the highest price, but you don’t think they are the best to sell it?
· If you don’t think they are the best, then why hire them? After all, it doesn’t matter what price they give you.
· Will you end up working with someone who is less capable of selling your property at an overpriced price, even at the right price?
Criteria for Choosing a Real Estate Agent:
The real estate agent should be chosen based on what they will do to bring the best result and not on the price they will offer.
Even if we employ the best marketing in the world, an overpriced property will not be able to sell.
· The correct initial pricing of the property is half the sale.
· The enthusiasm of the broker does not increase the value of the property.
· The best brokers have the confidence to tell you the truth from the beginning.
· The market determines the prices of properties, not the Brokers.
Ideally, you should first choose the Real Estate Broker based on:
1. His CV.
2. The knowledge and certifications he has.
3. His personal reputation as well as that of his company.
4. The evaluations he has received.
5. The specialization in the area and the type of property.
6. If he will deal PERSONALLY with you.
7. If he has recently sold a similar property.
8. The real estate action and promotion plan that you will commit to implementing.
and then with it you will determine the requested commercial sale price.
What affects the real estate market and prices?
Demand, which is influenced by:
1. Income
2. Savings
3. Available lending
Supply, which is influenced by:
1. Available properties for sale
2. Available land for reconstruction
3. Construction costs
4. Renovation / upgrade costs
In addition, the price is also influenced by the following factors:
1. Taxation
2. Procedures and expenses
3. Transparency
Finally, and as we have repeated many times, it is important that in every meeting with a real estate agent, you ask to see their professional license, as well as their personal GEMI number, from the very beginning.
